DIGITAL MARKETING PERFORMANCE EVALUATION METHODS
نویسندگان
چکیده
منابع مشابه
Meta-evaluation: Assessing Alternative Methods of Performance Evaluation and Audits of Planned and Implemented Marketing Strategies
Ameta-evaluation is an assessment of evaluation practices.Meta-evaluations include assessments of validity and usefulness of two or more studies that focus on the same issues. Every performance audit is grounded explicitly or implicitly in one or more theories of program evaluation. A deep understanding of alternative theories of program evaluation is helpful to gain clarity about sound auditin...
متن کاملThe use of Web analytics for digital marketing performance measurement☆
a r t i c l e i n f o Keywords: Case study Digital marketing Industrial business Performance measurement Web analytics This study proposes that the benefits gained from marketing performance measurement are determined by how an organization exploits the metrics system under specific circumstances. For this purpose, the authors review performance measurement literature and apply it to the use of...
متن کاملResearch on Evaluation Indicator System and Methods of Food Network Marketing Performance
The research on network marketing performance evaluation, including evaluation indicator system and methods, lies in the core status in marketing performance management system. A new evaluation indicator system and wavelet BP neural network algorithm are presented to evaluate food network marketing performance. First, the evaluation indicator system of food network marketing performance is cons...
متن کاملSociological Impact of Using Digital (Web-based) Analyses on Performance Measurement and Optimization of Digital Marketing among Young Managers (Case study: Digital-based Companies in Tehran)
This research aims to study the effect of using digital (web-based) analyses in performance measurement and optimization of digital marketing in digital-based companies in Tehran. The data collection tool was a researcher-made questionnaire. A panel of experts and supervisor were asked to measure the validity of the questionnaire. For reliability analysis of this tool, Cronbach’s alpha test was...
متن کاملPricing Digital Marketing
A unique value proposition of Internet-based digital marketing is the availability of precise measures of the actual performance of individual campaigns, which makes performance-based advertising pricing schedules feasible. These pricing schemes are studied in the presence of competition, performance uncertainty and asymmetric information about the quality of the client’s content and the effect...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: CBU International Conference Proceedings
سال: 2018
ISSN: 1805-9961,1805-997X
DOI: 10.12955/cbup.v6.1145